Yandex Music podcasts: Statistics

Let’s use a podcast from Yandex Music you have access to as your data source.
With podcast analytics, you can get statistics and analyze podcast listening and subscriber data in Yandex Music. To work with podcast analytics, you must have access to at least one podcast.

To visualize and analyze the data, follow these steps:

1. Set up your connection.

   1. Set up DataLens.
   2. Create a connection.
   3. Review podcast statistics in DataLens.

2. Edit a dashboard and chart, and create new ones.

   1. Edit a dashboard.
   2. Edit a chart.
   3. Create a new chart and add it to the dashboard.

3. Share podcast analytics with other users.

   1. Grant access to DataLens.

   2. Share analytics on a particular podcast or episode.

      1. Restrict shared access.
      2. Restrict access to data (podcasts/episodes).
      3. Grant access to your DataLens instance.
      4. Grant restricted access to data to an individual user.

   3. Revoke a user's access permissions.

4. Make a dashboard or chart public.

5. Add a chart or dashboard to your website.

We recommend checking out this FAQ covering questions commonly asked by Yandex Music podcast statistics users.

1. Set up your connection1. Set up your connection

1.1 Set up DataLens1.1 Set up DataLens

Yandex DataLens is deployed on the Yandex Cloud platform.

Set up DataLens depending on your experience:

• You are a new user (you only want to use Yandex DataLens for podcast analysis).
• You are already using Yandex DataLens (for other purposes).

To get started with DataLens:

If you encounter a technical issue with the service, contact Yandex Cloud support. To ask for advice, discuss a solution to your issue, or explore current best practices, join the DataLens chat in Telegram.

1.2. Create a connection1.2. Create a connection

1. Follow the link you received in the email after filling out the form for your connection.

2. Enter a name for the connection, e.g., My Podcast (you can use any name).

3. Click Get key. If this is your first time creating a connection to Yandex Music podcasts, grant the service the required permissions.

   

4. Click Check connection.

5. After successfully checking the connection, click Create.

6. Go to the Dashboards menu and open the Yandex Music podcast analytics dashboard. If there is no data, make sure your current account has access to podcasts by contacting the support team.

1.3. Review podcast statistics in DataLens1.3. Review podcast statistics in DataLens

1. After you created the connection, a folder containing a set of standard objects that your statistics are based on opens:

   The Yandex Music podcast analytics dashboard is the main statistics page featuring all the widgets, such as charts, tables, and filters. Save the page link to quickly access the dashboard.

   Other objects

   • Connection: Set of parameters for accessing podcast data. It is the key the user needs to open the statistics.

   • Datasets: Sets of dimensions and measures used to create charts.

     • D01. Podcast listens: Dataset with data on listens.
     • D02. Podcast subscribers: Dataset with data on subscribers.

   • Charts: Set of individual visualizations (diagrams and tables) used on the dashboard.

   • The Metrica Live Demo Dashboard and the Sales Dashboard are demos that may open in your connection. You can delete them if you need to.

2. Open the Yandex Music podcast analytics dashboard.

   1. The dashboard has four tabs:

      • Listens: General listening statistics, listening dynamics, statistics on the number of times individual episodes were listened to, and distribution of listening by day of week and time of day.
      • Audience: Podcast audience statistics, including socio-demographic data on listeners.
      • Subscribers: Audience statistics, subscribe/unsubscribe dynamics, and socio-demographic data on subscribers.
      • Reference: Reference on estimated measures and terms used in data and dashboards.

      

   2. Each tab contains:

      • Text widgets: Headers, comments, and tooltips.
      • Selectors: Filters by different dimensions that can be used to filter the contents of dashboards.
      • Charts: Graphs, tables, and other visualizations.

      

You can edit it and add standard objects as needed. For example, delete an unnecessary chart from the dashboard or add a new one, change an existing chart, or add a selector to the dashboard.

2. Edit a dashboard and chart, and create new ones2. Edit a dashboard and chart, and create new ones

2.1. Edit a dashboard2.1. Edit a dashboard

You can change the order of charts and selectors, resize them, discard some data and, vice versa, put together the most relevant information. Try to edit the dashboard after making a copy of it:

1. In the left-hand menu, go to the Dashboards section.

2. Next to the Yandex Music podcast analytics dashboard, click and select Copy.

3. Open the dashboard copy and go to the Audience tab.

4. Click Edit in the top-right corner.

5. Let's say you want to delete the Listening platforms chart. To do this, click in the top-right corner of the chart and select Delete.

   

6. Position the Listener gender and Listener age charts so that they fill in the empty space left after deleting the chart in the previous step.

   1. Drag the chart by clicking it. Resize the chart using the triangle in the bottom-right corner.

   

7. Click Add and choose Selector.

   

   1. Select the dataset named D02.Podcast subscribers.
   2. Select the Country field. This will automatically populate the Title with the name of the selected field.
   3. Activate the Show next to the selector title option.
   4. Click the Show checkbox next to the selector header.
   5. Enable Multiple choice.
   6. In the Default value list, select Russia (or any other country).
   7. Click Add.

   

8. Move the selector to the top. You can resize the charts if needed.

9. Place the selectors on the same line, resizing them.

   

10. Click Save in the top-right corner of the dashboard.

2.2. Edit a chart2.2. Edit a chart

You can edit and configure any charts. Let's say we want to see on the chart the relative activity of listeners of different genders during the day.

1. Open the Yandex Music podcast analytics dashboard and click the Listens tab.

2. Scroll the dashboard down to the Listening time by time of day chart.

3. Click in the top-right corner of the chart and select Edit.

   

4. The chart configuration area (wizard) consists of these three main parts:

   • Selection panel with a list of available dimensions and measures for building a chart.
   • Visualization settings panel with various sections you can use to configure your chart.
   • Chart preview.

   

5. Delete the Listening date and time dimension from the Colors section.

6. Add a dimension named Gender to the Colors section.

   

7. Select a different visualization type: Normalized column chart.

   

8. Now, each column shows the relative distribution of Listeners by Gender in terms of Time of day. Click Save in the top-right corner of the chart.

   

Refresh the dashboard page to apply the chart changes.

2.3. Create a new chart and add it to the dashboard2.3. Create a new chart and add it to the dashboard

Let's say we want to build a chart with the total number of listens by stream over the entire period.

1. Open the service home page.

2. Click Create chart.

3. Go to the Podcasts folder.

4. Select the D01. Podcast listens dataset.

   

5. Select Area chart as the visualization type.

6. Add a dimension named Listening date to the X section.

7. Add a measure named Listeners to the Y section.

8. Add the Listening date dimension to the Filters section.

   

   1. Click in the Listening date field under Filters.

      1. In the Preset list, select Last 365 days and click Apply filter.

9. Click in the Listening date field under X.

   1. In the Grouping list, select Month and click Apply.

10. Add the Episode dimension to the Colors section.

11. If you have too many episodes, hide the legend at the bottom of the chart. To do this, click ⟶ Hide, then Apply.

    

12. Click Save in the top-right corner of the chart.

    1. Enter the name Episode listening dynamics and click Apply filter.

    Note

    If the Listening date field filter is added to the dashboard, filtering by this field in the chart is ignored.

13. Go to the chart's top panel and click the navigation icon.

14. In the window that opens, select the Yandex Music podcast analytics dashboard.

15. In the top-right corner of the dashboard, click Edit.

16. Click Add ⟶ Chart.

    

17. In the window that opens, click Select.

    1. Select the Episode listening dynamics chart. This will automatically populate the Title field with the name of the selected chart.
    2. Click Add.

18. Place the chart next to the table in the Episode listening statistics section and click Save.

    

3. Share podcast analytics3. Share podcast analytics

Yandex DataLens has a single service plan where access is free for individual users and teams are billed based on the number of seats.

Optionally, purchase additional seats for users you want to share podcast analytics with.

For more information, see our pricing policy for DataLens.

3.1. Grant access to DataLens3.1. Grant access to DataLens

You can grant access to your personal dashboard to other users. To do this, you only need a Yandex account.

Set up access to Yandex DataLens:

1. Go to Access control.

2. In the top-right corner, click Add user.

3. Enter the user's Yandex email address. The new user will appear in the list of users.

4. Click next to the new user and select Change roles.

5. Under Roles in folders, select a folder. In the Roles column, click . Assign the datalens.instances.user role.
   After that, you can share a link to the dashboard with the new user.

6. Make sure the new user has the permissions to access the dashboard with podcast statistics depending on its location:

   Workbook

   Directory

   Workbook permissions apply to all objects within the workbook. Grant access to the workbook the podcast statistics dashboard is in:

   1. At the top of the workbook, click Access.

   2. Permissions must be assigned to a specific user or a group the user is a member of. If there are no permissions, click Add user.

   3. In the window that opens, select a user or user group and specify an access permission for the workbook:

      • Limited view: Allows viewing the workbook’s nested charts and dashboards and the info on the access permissions for it.
      • View: Allows viewing all the workbook’s nested objects and the info on the access permissions for them.
      • Edit: Allows editing the workbook and all its nested objects.
      • Administration: Allows managing the workbook, access to it, and all its nested objects.

   4. Click Save. The user or user group will get permissions for this object.

      Note

      The user will be able to view statistics immediately, and you can set up additional permissions for the user's account in a few hours.

      Learn more about roles in DataLens.

   1. Open the dashboard.

   2. At the top right, click → Access permissions.

   3. Permissions must be assigned to the All group or a specific user. If there are no permissions, click Dashboard permissions.

   4. In the Add member field, enter the username or the All group.

   5. Under Current object, set access permissions for the Yandex Music podcast analytics dashboard:

      • Execute: Allows queries to the object.
      • View: Viewing only.
      • Edit: Viewing and editing.
      • Administration: Viewing, editing, and management.

      

   6. Enable the Linked objects option to grant permissions for other objects linked to the dashboard, i.e., the connection, datasets, and charts.

      

      Note

      The user will be able to view statistics immediately, and you can set up additional permissions for the user's account in a few hours.

      You can set up permissions for each object separately.

3.2. Share analytics on a particular podcast or episode3.2. Share analytics on a particular podcast or episode

You can grant a user, such as a partner or advertiser, access to statistics for an individual podcast or episode rather than to the entire podcaster statistics dashboard. For that, the user will also need a Yandex account.

If you want the user to be able to request data on an episode via charts without viewing or editing the connection or dataset settings, restrict shared access.

Then, grant the user access to these objects: Podcasts Analytics. Connection, D01. Podcast listens, and D02. Podcast subscribers. Specify which podcast or episode you want to grant access to.

3.2.1. Restrict shared access3.2.1. Restrict shared access

To restrict shared access:

3.2.2. Restrict access to data (podcasts/episodes)3.2.2. Restrict access to data (podcasts/episodes)

When setting up permissions for individual podcasts and episodes, specify the following:

• Users who will get the permissions for a podcast or episode.
• Users who will have full access.

In this step, retain permissions to all podcasts for yourself and your colleagues.

Choose which data you want to restrict access to:

3.2.3. Grant access to your DataLens instance3.2.3. Grant access to your DataLens instance

To grant access to your DataLens instance to a user:

1. Go to Access management.
2. In the top-right corner, click Add user.
3. Enter the user's Yandex email address. The new user will appear in the list of users.
4. Click next to the new user and select Change roles.
5. Under Roles in folders, select a folder. In the Roles column, click . Assign the datalens.instances.user role.

3.2.4. Grant restricted access to data to an individual user3.2.4. Grant restricted access to data to an individual user

1. Open the D01. Podcast listens dataset.

2. Choose which data you want to restrict access to for an individual user:

   Podcasts

   Episodes

   1. In the Podcast field menu, click Permissions.

      

   2. In the Configuring access permissions for a field window, set a filter as shown in this example:

      'The most interesting podcast': partner-login@yandex.com

      Where:

      • The most interesting podcast: Podcast name.
      • partner-login@yandex.com: Partner username.

      

   1. Open the D01. Podcast listens dataset.

   2. In the Episode field menu, click Permissions.

      

   3. In the Configuring access permissions for a field window, set a filter as shown in this example:

      'Episode No. 5': partner-login@yandex.com

      Where:

      • Episode No. 5: Episode name.
      • partner-login@yandex.com: Partner username.

      

   If you want to grant permission for multiple episodes, add additional lines for each episode individually.
   Learn more about data-level permissions here.

   Note

   Specify the same names as in the service (filtering is case-sensitive).

   A user's permissions will remain valid until they are revoked.

3. Share a link to the Yandex Music podcast analytics dashboard with the user. To do this, click → Copy link on the dashboard.

3.3. Revoke a user's access permissions3.3. Revoke a user's access permissions

You can revoke a user's permissions:

4. Make a dashboard or chart public4. Make a dashboard or chart public

Data in DataLens is only available to users of a specific instance. If you want to provide unrestricted public access to podcast analytics, publish your dashboard or a particular chart.

5. Add a chart or dashboard to your website5. Add a chart or dashboard to your website

You can embed the published charts into a website or app using the iframe element. Follow these steps:

1. Follow the public link to the chart.
2. Click in the top-right corner of the chart and select Embed code.
3. Copy the iframe embed code in the light or dark theme.
4. Embed the code into your website.

FAQFAQ

Why can I only connect with a Yandex account?

Using your Yandex account in Yandex Music and DataLens ensures enhanced data security.

I know for a fact that some of my friends have listened to the podcast but the statistics show a lower number. Why?

Data is updated daily at 13:00. If someone listens to a podcast after this time, the data will only appear in the statistics the next day. Plus, playbacks of less than one second are not included in the statistics.

There are more service subscribers than DataLens shows. Why?

New subscribers appear in the service instantly, while in the statistics, only the next day. If a person has subscribed to a podcast today, the number of subscribers in the statistics will increase tomorrow.

Why are some of my podcast episodes not included in the statistics?

The statistics only show episodes with a history of listens. The episode you cannot see now will appear on the charts as soon as somebody listens to it.

Are editorial promos shown in the statistics?

Promo periods and titles are not displayed in the statistics separately; however, a spike in listens may indicate that the podcast was promoted.

Can I edit a standard dashboard?

Yes, you can edit a dashboard and linked objects.

I deleted a dashboard accidentally. How do I restore it?

Recreate a connection and the dashboard will appear again.

Why are chart settings so complicated?

DataLens is a full-fledged data analysis and visualization tool. Use its wide range of settings to create different types of visualizations that meet a variety of user requirements.

What else can I use DataLens for?

There are many ways you can use DataLens. You can connect to your own data sources, build charts and dashboards, and share them with your colleagues.