Click tracking
In Yandex Cloud Postbox, you can track clicks in emails. As soon as the recipient clicks a link in an email, Yandex Cloud Postbox notifies you accordingly.
How it works
Yandex Cloud Postbox uses link redirection technology for click tracking. With click tracking on, the system automatically replaces all links in the HTML part of the email with tracking links routed through an intermediate Yandex Cloud Postbox server.
When the recipient clicks a link, the browser first sends a request to the Yandex Cloud Postbox server. The server logs the click and sends a notification and then redirects the user to the original URL.
For details on click notification format, see Email click notification.
Warning
Yandex Cloud Postbox modifies the email body by replacing original links with tracking links. The tracking link protocol is the same as the original link protocol (e.g., http:// or https://).
How to enable
You can enable link tracking when creating or editing a configuration in the following ways:
| Method | Metric collection Clicks |
Sending notifications to a data stream in Data Streams |
|---|---|---|
| Under Subscriptions, Select the Click tracking notification type | ||
| Under Statistics collection settings, enable Engagement statistics. |
Note
Tracking works for emails with one recipient only.
Tracking links are added only to emails containing the HTML part. You cannot use tracking if your email contains only the text part.
Features
Multiple clicks
Yandex Cloud Postbox sends a notification each time the recipient clicks a link. If the recipient has clicked a link several times, you will get as many notifications.
Supported protocols
Link tracking supports the following protocols:
http://https://
Links with other protocols (mailto:, tel:, ftp://, etc.) are not tracked and remain unchanged.
Yandex Cloud Postbox automatically prepends the default http:// protocol to links without a protocol (e.g., www.example.com).
Error handling
If the original link cannot be reached or returns an error, Yandex Cloud Postbox will send a click notification anyway, and the user will get notified of the error in the browser.
Link tags
You can add key-value tags to links in your email using the postbox:tags attribute. When using this attribute, specify keys in <key>:<value> format. To provide several key-value pairs, separate them with semicolons (;).
For example, if adding the tags product:book, genre:fiction, subgenre:scifi, type:newrelease, the resulting link will look like this:
<a postbox:tags="product:book;genre:fiction;subgenre:scifi;type:newrelease;"
href="http://www.example.com/…/">New science fiction releases</a>
Tags are delivered into click notifications, thus enabling additional analysis of particular links clicked by users. You can use tags to distinguish between clicking the same links in different parts of the email. Replacing original links with tracking links removes tags, so you cannot see them in the email.