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Yandex Identity Hub
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In this article:

  • Login page appearance settings
  • Sign-in method settings
  1. Concepts
  2. Branding

Branding

Written by
Yandex Cloud
Updated at August 5, 2026
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  • Login page appearance settings
  • Sign-in method settings

Note

This feature is at the Preview stage.

In Yandex Identity Hub, you can customize the appearance of authentication pages and login forms to align them with your corporate style and preferences. In addition, branding allows you to customize the sign-in methods available to your users.

Authentication pages can be branded if signing in via SSO either to external applications and Yandex Cloud services. When signing in to Yandex Cloud services, branding works as follows:

  • If you access the service via a regular link, the initial authentication page will not contain any branding. The branded login page will open after you enter your username.

    Here is an example of a regular link: https://datalens.ru.

  • If you access the service via a direct link containing a user pool ID, the branded login page will open right away.

    Here is an example of a direct link: https://datalens.ru/federations/ek0o6g0irskn********.

    Where ek0o6g0irskn******** is a user pool ID.

Branding can be configured only by users with the organization-manager.admin or organization-manager.organizations.owner role.

Note

This functionality is available only to organizations that have paid for their limit of Yandex Identity Hub users authenticating via SSO to external applications. If the limit was paid earlier but not in the new billing month, branding will stop working.

Login page appearance settingsLogin page appearance settings

Tip

Appearance is customized separately for the light and dark color themes.

The login page appearance settings offer you the following:

  • Configurable button and text field border colors.

  • Uploading custom WebP, PNG, JPEG, and JPG images:

    • Background image (up to 3840×2160 px, max 4 MB).
    • Logo for the top of the form (minimum 1920×1920 px, max 512 KB).
    • Favicon (up to 512×512 px, max 512 KB).
  • Editing of logo and favicon images prior to uploading.

    With our built-in editor, you can prepare your logo or favicon for upload: crop out excess background, rescale, and adjust the layout.

Sign-in method settingsSign-in method settings

Branding includes the following features to help you manage your sign-in methods and text hints:

  • Customizable welcome text.

  • Customizable hint for the username input field.

  • Hideable input field.

  • Automatic user redirection for sign-in via a specified identity federation.

    Note

    With the automatic redirection feature enabled, users do not see any sign-in form.

  • Enabling and disabling individual sign-in methods:

    • With Yandex ID.
    • Via SSO.
    • Via identity federations (the login page can feature up to three separate federation sign-in buttons).

Useful linksUseful links

  • Configuring branding

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