Header: In one month, Tilda launched an AI assistant based on Yandex AI Studio

Background

Tilda Publishing is the developer of the Tilda block site builder that allows users to create professional-level projects without knowing any code. The platform’s library has more than 600 ready-made blocks divided into 29 categories.

The company added an AI assistant to its product to generate texts, select images, and automatically build website pages. The Tilda’s team managed to launch this tool in the production environment in 30 days, and is currently working on making it even more accurate. Users gave it high marks for quality, with an average score of 8/10.

Embed an AI assistant to generate texts and automatically create pages

Tilda Publishing planned to expand the capabilities of its platform by integrating an AI service designed to help write texts and build pages from scratch, making it easier to work with the platform and saving users time.

The team wanted to quickly launch the service and optimize infrastructure costs, so they decided to use existing LLM and cloud platforms. This approach allowed them to speed up the release without creating their own model, while also offering customers a reliable and effective tool.

The Tilda Publishing team had already successfully collaborated with Yandex Cloud and used the Yandex BareMetal service. Therefore, the developers were able to quickly choose a platform for the new project. For machine learning tasks, the team chose Yandex AI Studio for its user-friendly interface and clear workflows. The well-structured documentation helped to easily understand the platform’s capabilities and get started right away.

Develop and launch an AI service using Yandex AI Studio

Tilda is a website builder that helps create web pages without knowing how to program. A user can create a website, online store, landing page, blog, or newsletter. Each project consists of blocks that automatically adapt to mobile devices and form a logical structure: header, menu, forms, text, and images. All projects are hosted on the company’s servers, ensuring stable operation and data protection.

The Tilda Publishing team independently developed and launched an AI assistant. To create it, they used YandexGPT, one of the largest language models of the Yandex AI Studio platform. The developers defined several tasks for the AI assistant, and each required its own tools and settings.

At the first stage, they generated text for individual blocks and conducted tests with user feedback, which took one month. The team then trained the assistant to generate texts for the entire page, maintaining text coherence and transitions from one block to another.

Page generation is aimed at new Tilda users just starting to explore the platform’s features and interface. To find the best generation option, the team tried different prompt types, taking the specific language of the business into account, changed their length, tested model versions, and used the model’s own advice on improving queries.

At the next stage, the service was trained to build pages from scratch using designer blocks and generated text content. The page is created gradually: first, the user writes a request, and based on it, the AI selects the appropriate blocks. Then a color scheme is selected, texts for the blocks are created, and images suitable for the site’s theme are added.

Now, with the help of AI, a user can generate a page from scratch: The AI assistant selects the structure, appropriate blocks, colors, and images from the site builder library. The user can also change the style of the text in a couple of clicks, make it shorter, longer, or rewrite it using synonyms.

At each stage, developers conducted user tests, collected feedback, and made improvements to the service. Now the team continues to improve generation quality and expand the assistant’s capabilities.

The main challenge was to configure prompts. The team needed to clearly set requirements, provide examples, and achieve a predictable, structured JSON response. It’s important to note that in Tilda blocks, text is part of the design. Therefore, for the convenience of users, developers configured the prompts so that the AI would save the composition and select the text volume for the template. Together with Yandex Cloud technical support specialists, the team finalized the system part of the prompts to clearly define the requirements for the generation result.

Quick MVP launch and AI assistant development

The AI Assistant MVP was launched within a month. Before the service was released into production, the team consistently refined it, collected feedback, and improved the quality of generation. For each page created from scratch, users rate the generation results, and the company gets high ratings for texts: an average of 8 out of 10. Tilda Publishing plans to continue improving the generation quality.

The project infrastructure work reliably, and there have been no failures in the entire period of use. The AI assistant automatically generates the main blocks of the site, so users save serious time preparing their projects. With Yandex AI Studio, the company immediately offered users a reliable AI tool without wasting time and resources training its own models. This then helped reduce the burden on specialists and accelerate time-to-market. The savings are also noticeable in the infrastructure: a service based on Yandex Cloud costs less than a similar system with its own infrastructure.