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VAR program tools

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Updated at December 17, 2024

The VAR program participants have access to the following tools:

Order registration

Order registration is a partner protection tool to reward a partner for bringing an order to Yandex Cloud. An order should be registered with a customer who has never worked with Yandex Cloud before. For registering an order, you will get up to 15% in addition to your partner bonus for as long as the customer remains linked to you.

Order registration conditions:

  • Target consumption for an order starts from 30,000 rubles per month.

  • You are registering an order with a new Yandex Cloud customer.

    Note

    For up-to-date conditions, see the offer.

To register an order:

  1. Log in to the partner portal.

  2. In the left-hand panel, select Partner tools.

  3. Click the Partner's order/project application form link.

  4. Fill out the form. Under Application data, in the Request type field, select New customer.

  5. Click Submit and wait for the application to be approved: this may take up to 20 business days.

    Note

    After your application is approved, you will have 60 days to create a subaccount and a cloud for your customer.

  6. Create a customer record on the partner portal:

    1. Log in to the partner portal.

    2. In the top-right corner, click Add customer.

    3. Complete the New customers form with your customer's information.

    4. Click Add. A new customer record with the Verification required status will appear in the list of customers on the partner portal.

      After the partnership is verified, a subaccount will be created for the customer. The target consumption amount is calculated from the date of subaccount creation.

  7. Create a new cloud for your customer:

    1. In the left-hand panel, select Dashboard.

    2. Select the customer's account from the list and click it.

    3. In the window that opens, click Create cloud. You will be redirected to the customer's billing account page in Yandex Cloud Billing.

    4. Under Clouds, click Create.

    5. Enter a name for the cloud.

    6. In the Organization field, select the organization named For subaccount 'Customer_name'.

    7. Click Create.

      You can also link an existing cloud to the customer's subaccount.

Order registration as part of a scheduled procurement

You can also register an order if you have entered into a contract or agreement with your customer under a scheduled procurement taking place under Federal Law 44-FZ or 223-FZ. For registering such an order you will get up to 15% on top of your partner bonus for the duration of your contract or agreement.

Order registration conditions:

  • Target consumption for an order starts from 30,000 rubles per month.

  • The customer has not been brought in through a referral program.

  • You already participated in a Yandex Cloud partner program at the time you won the scheduled procurement.

    Note

    For up-to-date conditions, see the offer.

You can register an order as part of a scheduled procurement just like a regular order. When filling out the application, put Yes in the Order is part of procurement under 44-FZ/223-FZ field under Application data.

Project registration

Project registration is used to link a new project in the existing Yandex Cloud customer's account to you, through which the customer increases their consumption of services. In this case, you are working in the account of a direct customer who has signed an agreement directly with Yandex Cloud. For registering a project, you will get up to 15% of the customer's consumption growth in the registered cloud or folder in the form of a rebate credited within 12 months.

Project registration conditions:

  • Target consumption for a project starts from 30,000 rubles per month. You can link projects with any target consumption, but rebates are only paid for projects with a minimum monthly consumption of 30,000 rubles.

  • You are registering a project in the existing Yandex Cloud customer account.

  • Customer's cloud or folder shows zero consumption at the time of application submission.

    Note

    For up-to-date conditions, see the offer.

To register a project:

  1. Log in to the partner portal.
  2. In the left-hand panel, select Partner tools.
  3. Click the Partner's order/project application form link.
  4. Fill out the form. Under Application data, in the Request type field, select Customer project.
  5. Click Submit and wait for the application to be approved: this may take up to 20 business days.

Presale request

You can involve Yandex Cloud experts to work with your customer by submitting a presale request. You customer can be either a new Yandex Cloud customer or an existing one.

To submit a presale request:

  1. Log in to the partner portal.
  2. In the left-hand panel, select Partner tools.
  3. Click the Presale request form link.
  4. Fill out the form and click Submit. A customer manager will contact you within 3 business days.

Acceleration program

Our step-by-step acceleration program helps partners achieve their first sales with Yandex Cloud. Your participation in the program will help you greatly advance your knowledge of Yandex Cloud services, generate new orders, successfully implement projects based on Yandex Cloud services, and obtain a technology specialization.

The program is split between the two key areas: sales and technology. In each one, you will have a dedicated manager assigned. The manager will guide you through every step of the program and provide support with:

  • Training your employees on effective sales techniques.
  • Getting grants.
  • Support throughout all stages of sales, assistance with case study analysis.
  • Engaging an architect for technical support of complex projects.
  • Nomination for participation in the co-marketing program.

Requirements for program participants:

  • You have an employee responsible for partner relationships.
  • You have a ready list of 10-20 loyal customers ready to start using Yandex Cloud.
  • To participate in the technology area: an employee who has completed the Cloud Service Engineer course.
  • To participate in the sales area: a dedicated sales manager.

Co-marketing program

The co-marketing program is designed to strengthen the relationship between Yandex Cloud and its partners. It enables companies to expand their market presence and improve their sales figures through a joint marketing effort.

The program's main goals and benefits:

  • Increased recognition through association with Russia's largest technology brand.

  • Optimizing marketing expenditure through joint funding of marketing activities, including:

    • Events: conferences, business dinners, breakfast meetings.
    • Webinars.
    • Success stories.
    • Guided tours to Yandex data center for partner's customers.

  • Increased sales and expanded customer base.

Requirements for program participants:

  • You have a partner agreement signed.
  • You have obtained one of the technology specializations.
  • You have covered 50% of marketing costs related to acquiring new customers, generating new projects with current ones, as well as bringing in brand new customers for Yandex Cloud.
  • You guarantee in-depth study and analysis of the results of the marketing activities.
  • You comply with all the established Yandex Cloud policies and requirements.

Partner catalog

Partner catalog is a showcase of Yandex Cloud-based partner solutions and services built around customer needs. The catalog features companies Yandex Cloud recommends for implementing turnkey projects of various complexity levels. Each one of them has a track of record of completed projects based on cloud technologies, as well as a team of certified experts.

Benefits of being listed in the catalog:

  • Acquisition of new customers: You can make a statement as a reliable Yandex Cloud partner with an added benefit of gaining the attention of potential customers.
  • Acknowledgment of competence: Being listed in the catalog is a seal of excellence for your potential customers, and a confirmation of your expertise with Yandex Cloud solutions.

To be eligible for the partner catalog, your company must satisfy the following conditions:

  • You have a partner agreement signed.
  • You have at least one project or customer in Yandex Cloud.
  • You have your own products developed based on Yandex Cloud.
  • You have a dedicated team for Yandex Cloud projects.

If you meet all the requirements and want your company in the partner catalog, contact your partner manager or write to yc-partners@yandex-team.ru.

Professional services

You can bring in a team of experienced Yandex Cloud architects and engineers for joint implementation of complex and ambitious projects based on the platform. You will thus unlock the team's advanced knowledge and expertise, which will help you avoid common mistakes and find the most effective solutions for your every need.

We offer two main lines of support: active and proactive assistance.

Active assistance is aimed at resolving already existing issues and challenges:

  • Validation of project solutions: We will measure your solution against best practices and the objectives you have set for yourself.
  • Answers to specific questions: If you cannot find the answer to your question in the Yandex Cloud documentation, our team is ready to help.
  • Assistance with solution issues: If you get issues after validating your solution, we will help resolve them.
  • Handling objections: We will help you respond to objections you may get from your customers or within your team.
  • Yandex Cloud side errors: We will help resolve issues directly related to the platform's operation.

Proactive assistance is aimed at preventing potential issues and optimizing your project:

  • Creating custom solutions: We will assist you in developing and implementing unique solutions to effectively address your objectives.
  • Defining technical development: We assist in planning further development of your projects in terms of technologies and tools.
  • Business development tools: We advise on the Yandex Cloud tools that can be used to expand your business.
  • Technology learning tracks: We organize educational events for partners on key Yandex Cloud technologies and products.

Yandex Cloud Marketplace

Yandex Cloud Marketplace is an online store offering a wide range of out-of-the-box tools to develop and analyze data from Yandex Cloud partners. On Yandex Cloud Marketplace, you can easily purchase the tools you need with just one click, greatly accelerating the process of implementing and integrating new technologies into your projects.

Marketplace benefits:

  • Preparation and implementation of custom images

    Marketplace enables partners and vendors to prepare and implement their own images of tools and solutions. Thus you can offer unique products to large numbers of Yandex Cloud customers.

  • Supporting your customers in Yandex Cloud

    Thanks to integration with Yandex Cloud, Marketplace effectively supports your products for all the platform customers. This includes access to an extensive Yandex Cloud database and resources, which streamlines supporting and updating your products.

  • Listing in the partner catalog

    The development of your own products will make you eligible for the Yandex Cloud partner catalog, which will help you attract potential customers and boost successful sales.

Marketplace supports various products, including:

Telegram channel for partners

Subscribe to receive partner program news and announcements, study interesting cases, and be the first to discover new business opportunities with Yandex Cloud.

Partner Kit

Partner Kit is an exclusive package of materials you get with your welcome letter. It contains all the tools and information you need to successfully begin and continue with the partner program.

The Partner Kit contains:

  • Videos from the partner program training course prior to getting a partner status.

    These videos will help you better understand the principles and basics of working with Yandex Cloud, and speed up your partner program onboarding.

  • Excel calculator.

    The tool is designed to calculate detailed project specifications for customers and assists in preparation of commercial offers. Enter the required parameters and the calculator will automatically make the calculations for a much shorter document preparation time.

  • Commercial offer templates in old and new formats.

    Use these to create commercial offers that meet current requirements and standards.

  • Customer agreement templates.

    Standard agreement forms that can be customized to suit your needs.

  • Statement of Conformity of Yandex Cloud Services to Federal Law No. 152-FZ (On personal data).

    Critical document confirming the conformity of Yandex Cloud services to Russian laws and regulations on personal data.

  • Partner badges.

    Icons and logos to use on your website, confirming your company's status as a Yandex Cloud partner.

  • Partner Marketing Kit.

    Marketing materials including the essentials for creating advertisements and a partner co-marketing presentation. These materials will help you promote your services and reinforce your brand.

  • Technical specification writer tutorial.

    A detailed guide for the technical specification writer – indispensable when preparing your project documentation.

  • Presentation for Yandex Cloud partners.

    The presentation will help you effectively showcase the Yandex Cloud capabilities to potential customers and partners.

  • Training webinars on Cloud Marketplace products.

    A series of webinars to develop insights into the products presented on Cloud Marketplace. Improve your customer consultations and go for optimal solutions.

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Referral program