Yandex Cloud has a new look

Find out about what’s behind our big redesign and check it out yourself.

Yandex Cloud has a new logo and visual style, which you can see for yourself on our site and in our promotional materials.

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This redesign reflects Yandex Cloud’s evolution over the years. When we first launched back in 2018, we were inspired by the idea of making technology closer to our users and more understandable to them, and help them become even more technologically savvy. It’s important for us to contribute to the development of the IT industry as a whole, and to support our clients as they solve complex technological problems.

Today, Yandex Cloud is a large-scale technology platform that combines more than 75 services and helps users solve a range of problems — from deploying and scaling cloud infrastructure to deploying AI agents, ensuring cybersecurity and data protection — and offers three delivery models: in-cloud, on-premises, and hybrid.

On the one hand, the new Yandex Cloud logo retains a visual link with previous versions and remains easily recognizable. For us, on the other hand, it conveys deeper, more important meanings. It shows what can come about when our clients, our platform and solutions intersect, or the triad of delivery models that Yandex Cloud currently uses.
Alexander Chernikov
Yandex Cloud Chief Operating Officer
Our new visual identity is based on a metaphor of a toy construction set. It shows how Yandex Cloud helps people in different roles and how the technology scales from engineering tasks to strategic business decisions. We looked at the structure of our product and business in a context, and what we saw was three levels of interaction with our audiences. And this all perfectly combined with the idea of the construction set, with basic elements connecting to form complex engineering systems.
Vladimir Kolpakov
Head of the Yandex Cloud Communications Design Team

Both Yandex Cloud and our new graphics work on three levels:

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The first level consists of separate services and tools, like the simple parts that engineers and developers use to assemble digital products:

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With our new style, we also updated all of our services’ icons, both on the site and in the console:

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The second level of the system is one of interconnectedness. Different parts come together to form complex structures, just like the architects, CTOs, and SREs connect elements and launch systems:

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These structures, in turn, connect to each other, forming the third level — the common architectural IT landscape. This is how managers form large systems where individual solutions are all part of a single process:

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We also updated our tagline, which we wanted to reflect what’s most important to us: responsibility for results, speed, reliability, and security at all levels. These are our core values because we are:

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Yandex Cloud
Yandex Cloud has a new look
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