As the shift away from traditional retail to online shopping and delivery continues, online stores racing to engage customers and win their loyalty are confronted with three tasks critical for their success: providing online platforms that remain stable even during seasonal peaks, personalized product recommendations based on user preferences, and fast order processing.
Yandex Cloud can help on all three fronts, offering reliable and scalable infrastructure and improved speed and performance of your web service, which together allow you to focus on making your customer service even better.
Host your services in a resilient cloud infrastructure with three geographically distributed data centers. Flexibly scale your resources to match your business needs.
Yandex Cloud provides full compliance with security criteria, including the international Payment Card Industry Data Security Standard (PCI DSS), Russian personal data storage law 152-FZ, GDPR (European Union), and FSTEC Level 1 (the highest level of security of personal data).
Yandex Cloud offers a pay-as-you-go model, with spending detailed by project so that you can track expenses for developing and deploying specific digital products, correctly calculate unit economics, and justify costs during audits.
Scaling a web service under peak loads with Yandex Cloud
Scale up and down as necessary, and adjust the amount of resources needed at peak loads. Yandex Cloud automatically distributes traffic between cluster nodes, offering a cost-effective way to guarantee the performance of your web application or site, avoiding denials of service when demand is high.
The Yandex Cloud Platform meets all applicable data storage security standards, and also offers protection for web projects. The DDoS Protection service, created in conjunction with Qrator Labs, monitors the traffic profile and detects attacks almost in real time. Ready-to-use images from Cloud Marketplace, like Wallarm WAF, can help detect vulnerabilities and protect user accounts from brute-force password cracking or attacks on loyalty systems.
The primary tasks of online stores' product catalogs are to help users quickly find the items they are looking for. Yandex Cloud offers cluster management for Elasticsearch with Kibana, so that you can create a flexible search engine for your e-commerce platform and regularly upload new data for indexing and storage.
Yandex Cloud services allow you to create big data platforms that can easily cope with any load and volume of information. Gather information and use machine learning tools like Yandex DataSphere to develop customized recommendation systems and offer your customers the best product matches for their needs.
Yandex Cloud voice services can help increase sales and customer loyalty via automated calling, while also reducing the cost of maintaining a call center.
By customizing voice assistants to the needs of your business, you can improve the quality of customer communication, speed up response times, and increase customer satisfaction with your phone calls.
Rapid responsiveness to changes in market conditions and consumer demand only increases in importance with time, and high competition means companies are always searching for a way to gain a competitive edge.
Yandex Cloud provides companies with a complete set of tools for developing, testing, scaling, and integrating MVP versions of products into their technological landscape.
